Way back in the 1940's Luigi's was known as Louie's Cafe, a tiny bar on the outskirts of Fresno on Blackstone, north of Shaw. There was a little kitchen in the back where Luigi's wife Lucia would make a pot of meat sauce for their macaroni. Lucia would hollow out a French roll and put the pieces of tender meat and sauce in it. One time she was eating this in the bar and a customer asked if he could have one. She made him one and soon more customers were asking for the 'Italian' sandwich. Well Luigi thought "Hey, I may as well make some money with this 'Italian' sandwich" so he started selling it in the bar. Well the sandwich became very popular as there was nothing like it anywhere around. After he changed the name from Louie's Cafe to Luigi's they put a sign on the front of the building that said "The Original Italian Sandwich" and underneath it "Fills U Up".